Dita Gone PETA

PETA unveiled its newest ad today featuring burlesque model Dita Von Teese. This follows last week’s campaign, which used a nude Alicia Silverstone to promote vegetarianism.

The ad quotes Von Teese as saying: “Nearly 4 million dogs and cats are put to death in the U.S. every year because there are not enough good homes. You can help prevent this — always spay or neuter your animals, and if you’re considering adding a dog or cat to your family, please adopt from your local animal shelter.”

It may be good to promote the welfare of dogs and cats, but the effectiveness of these ads for animals in general is pretty questionable. I passed out copies of the Von Teese piece to some fellows at the local video store and asked them what they planned on doing after looking at it. To my surprise, one person said “choke the chicken,” while another said “flog the mule.” By the time I ran out of ads, I had heard “shake the snake,” “slam the salmon,” “spank the monkey” and “toss the turkey.” So unless PETA wants people to “tug the slug” or “whack the weasel,” then they’d better start rethinking their marketing tactics.

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